Authority Engine
You don’t need more content ideas, you need a system that turns your expertise into consistent visibility.
Thoughts that might keep you up at 2am:
“We’re inconsistent, so people assume we’re smaller or less established than we are.”
“I don’t want to be everywhere—I want to be known somewhere.”
“I can’t tell what content is actually moving people toward buying.”
“Our team can execute tasks, but no one is steering the voice and strategy.”
As your Thought Leadership Director, I run the strategy and the operating system behind your content so your voice stays sharp, your standards stay high, and your visibility becomes reliable.
About your
Thought Leadership Director
This is senior content leadership that installs and runs a thought leadership system.
What we’ll build:
Point of view + pillars: what you’re known for (and what you stop saying)
Content architecture: formats that match your strengths (podcast, YouTube, newsletter, short-form)
Pipeline: 8–12 weeks planned so you’re never scrambling
Production oversight: deadlines, handoffs, approvals, QA
Repurposing system: one recording becomes a full suite of assets
Performance direction: monthly review + next themes
What’s Included
Ops audit + build plan
Workflow map
Bottleneck + leakage diagnosis
Quality bar + ownership by step
SOP creation + simplification
Client onboarding flow
Project management system setup
Weekly ops standup + priorities