Thought Leadership, Directed.
You don’t need more content ideas, you need a system that turns your expertise into consistent visibility.
Thoughts that might keep you up at 2am:
“We’re inconsistent, so people assume we’re smaller or less established than we are.”
“I don’t want to be everywhere—I want to be known somewhere.”
“I can’t tell what content is actually moving people toward buying.”
“Our team can execute tasks, but no one is steering the voice and strategy.”
If your content only happens when you have extra time and extra energy, it’s going to stay inconsistent.
As your Thought Leadership Director, we build the plan and the structure behind your content so your ideas don’t die in drafts and your visibility becomes something you can count on.
Thought Leadership Direction
This is senior content leadership that installs and runs a thought leadership system.
What we’ll build:
Point of view + pillars: what you’re known for (and what you stop saying)
Content architecture: formats that match your strengths (podcast, YouTube, newsletter, short-form)
Pipeline: 8–12 weeks planned so you’re not reinventing the wheel every week
Production oversight: deadlines, handoffs, approvals, QA
Repurposing system: one recording becomes a full suite of assets
Performance direction: monthly review + next themes
What’s Included
Ops audit + build plan
Workflow map
Bottleneck + leakage diagnosis
Quality bar + ownership by step
SOP creation + simplification
Client onboarding flow
Project management system setup
Weekly ops standup + priorities